Advertising on Google
Even if you do not score on organic search terms, SEA allows you to go straight to the top via an ad. By advertising on Google, you can achieve quick results very fast, without a lengthy SEO process. Search Engine Advertising puts you directly at the top for a fixed amount per click. Our SEA specialists will arrange this for you!

Ivan Arndts
"SEA is ideaal voor directe conversies, SEO voor duurzame groei. Ik vertel je graag welke strategie bij jouw online markt past."

What is Search Engine Advertising?
Search results within Google can be distinguished into organic and paid results. Paid results (SEA) always rank above organic results. Because the search result appears directly at the top of the page, many potential customers see your website. Note that this clearly shows that it is a paid advertisement.
Such a listing is available from as little as €0.20 per click. Google Ads is particularly interesting in highly competitive markets where it is difficult to get to the top organically. It is also a good medium for short-term findability. Web Wings will act as your partner to deploy these ads for you, optimise them for conversion and adjust them if necessary.


Cost-Per-Click (CPC) Advertising
When advertising on Google Ads, the advertiser pays only per click on their ad. This method of advertising is also known as 'Cost-Per-Click' (CPC). So you only pay for the clicks in Google; displaying your ad is free. The maximum cost you then pay per click is up to you. However, by 'bidding' too low, your ad will be displayed less. The cost of a click varies based on competition. With low competition, clicks are available from as little as €0.20. However, when, for example, a health insurance company sets up an ad in December, the average price per click is almost 100 times as much. So it very much depends on the popularity of the keyword.
Ons SEA-proces
Intakegesprek
Campagnes
Optimalisatie
Rapportage
Maandelijks wordt er een voortgangsrapport naar je opgestuurd. In dit voortgangsrapport geven we je een duidelijk beeld van de werkzaamheden en de behaalde resultaten. In het rapport zie je in één oogopslag hoe de Google advertenties presteren.
Klanten in de wolken
Klanten in de wolken
Our SEA services
In our expert marketing team, we have passionate SEA-specialists. They have all the knowledge and experience to launch a customised SEA campaign for your business. Prior to a Google Ads campaign, we conduct a keyword research for your website and industry, where we map out the search volume for search terms that are interesting for your company. We can also look at the organic competition for each search term. If this competition is very high, we highly recommend advertising via Ads (possibly in combination with SEO).
Our SEA specialists will give you an overview of the average cost per click and the expected total cost for the desired result. This way, you will never be confronted with surprises. The initial consultation, including preliminary research, is completely free. So contact us soon to schedule a consultation!


Everything in one place
Web Wings is not only the right place if you are looking to advertise on Google. We also offer various other online marketing services. These include webdesign, linkbuilding and webhosting. With us, you can also opt for a complete SEO package that will help your company achieve optimal results! We will be happy to tell you more about it. If you let us know what you want for your company, we will give you customised advice without any obligation. So contact us soon and before you know it, you will be flying past your online competitors!

The benefits of SEA
We have already had the opportunity to successfully set up several Google Ads campaigns and these are still under our management. When we manage your ad campaigns, we focus on a long-term collaboration. This way, we can spread the set-up costs over our cooperation period and you are guaranteed that your budget will not be exceeded or wasted. In addition, with SEA you have full insight into performance at various levels, making it easy to improve. All good reasons to choose Search Engine Advertising.
Our SEA strategy has the following points of focus:
You pay per click
Targeting your audience
Predefined budget
Directly at the top of Google
Accurate preliminary research
Clear reports
Focus on conversion
Measurable results
SEA and SEO
Advertising on Google is not the only way to rank higher in search results. In fact, this can also be done organically through SEO. SEO comprises all activities that make websites appear higher in the unpaid search results in Google. In this case, Google does not get paid to make websites appear higher in search results, but assesses your site on a number of factors to demonstrate relevance. SEO is a sustainable method of findability; even when you are not actively investing, the position you have built up is maintained.
So, to get more traffic on your website, you have a choice of two strategies. SEA and SEO can reinforce each other and generate more visitors together than separately. This is because they each have their own short- and long-term advantages. Our marketing specialists therefore usually recommend a combination of these two strategies.
Wondering what suits your company best?
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