Even if you do not score on organic search terms, SEA allows you to go straight to the top via an ad. By advertising on Google, you can achieve quick results very fast, without a lengthy SEO process. Search Engine Advertising puts you directly at the top for a fixed amount per click. Our SEA specialists will arrange this for you!
Search results within Google can be distinguished into organic and paid results. Paid results (SEA) always rank above organic results. Because the search result appears directly at the top of the page, many potential customers see your website. Note that this clearly shows that it is a paid advertisement.
Such a listing is available from as little as €0.20 per click. Google Ads is particularly interesting in highly competitive markets where it is difficult to get to the top organically. It is also a good medium for short-term findability. Web Wings will act as your partner to deploy these ads for you, optimise them for conversion and adjust them if necessary.
When advertising on Google Ads, the advertiser pays only per click on their ad. This method of advertising is also known as 'Cost-Per-Click' (CPC). So you only pay for the clicks in Google; displaying your ad is free. The maximum cost you then pay per click is up to you. However, by 'bidding' too low, your ad will be displayed less. The cost of a click varies based on competition. With low competition, clicks are available from as little as €0.20. However, when, for example, a health insurance company sets up an ad in December, the average price per click is almost 100 times as much. So it very much depends on the popularity of the keyword.
We have countless projects to our name. From estate agents to web shops and from driving schools to transport companies. We have helped many clients increase their online visibility. Are you curious to know who our extensive clientele includes? Then take a look at our case studies and find out who has already gone before you and started a successful collaboration with Web Wings.
Come along for a free, non-binding intake interview. This can take place at our office or yours. Our specialists will look at your website and discuss with you the goals you want to achieve.
We will analyse your website and see what can be improved. Together with you, we will determine the keywords you want to be found on. Of course, our SEO specialist will help you with this.
During the analysis, we have looked at which keywords we are going to focus on. We will then ensure that these keywords rank well in Google. Which we will do by optimising your website and using linkbuilding, among other things.
We keep you informed through a progress report on a regular basis. This way, we give you a clear insight into the achieved results. In this report, you can see at a glance how well your chosen keywords are scoring in the meantime.
In our expert marketing team, we have passionate SEA-specialists. They have all the knowledge and experience to launch a customised SEA campaign for your business. Prior to a Google Ads campaign, we conduct a keyword research for your website and industry, where we map out the search volume for search terms that are interesting for your company. We can also look at the organic competition for each search term. If this competition is very high, we highly recommend advertising via Ads (possibly in combination with SEO).
Our SEA specialists will give you an overview of the average cost per click and the expected total cost for the desired result. This way, you will never be confronted with surprises. The initial consultation, including preliminary research, is completely free. So contact us soon to schedule a consultation!
Web Wings is not only the right place if you are looking to advertise on Google. We also offer various other online marketing services. These include webdesign, linkbuilding and webhosting. With us, you can also opt for a complete SEO package that will help your company achieve optimal results! We will be happy to tell you more about it. If you let us know what you want for your company, we will give you customised advice without any obligation. So contact us soon and before you know it, you will be flying past your online competitors!
We have already had the opportunity to successfully set up several Google Ads campaigns and these are still under our management. When we manage your ad campaigns, we focus on a long-term collaboration. This way, we can spread the set-up costs over our cooperation period and you are guaranteed that your budget will not be exceeded or wasted. In addition, with SEA you have full insight into performance at various levels, making it easy to improve. All good reasons to choose Search Engine Advertising.
Our SEA strategy has the following points of focus:
You pay per click
Predefined budget
Accurate preliminary research
Focus on conversion
Targeting your audience
Directly at the top of Google
Clear reports
Measurable results
Advertising on Google is not the only way to rank higher in search results. In fact, this can also be done organically through SEO. SEO comprises all activities that make websites appear higher in the unpaid search results in Google. In this case, Google does not get paid to make websites appear higher in search results, but assesses your site on a number of factors to demonstrate relevance. SEO is a sustainable method of findability; even when you are not actively investing, the position you have built up is maintained.
So, to get more traffic on your website, you have a choice of two strategies. SEA and SEO can reinforce each other and generate more visitors together than separately. This is because they each have their own short- and long-term advantages. Our marketing specialists therefore usually recommend a combination of these two strategies.
Wondering what suits your company best?
